From now on, VOTO Mobile will be known as Viamo, short for “Via Mobile.”
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Mission and Vision
Mission:
Viamo connects individuals and organizations using digital technology to make better decisions.
Vision:
We envision a world where all people have access to the information they need to make decisions for healthy, prosperous lives, and have meaningful relationships with governments, civil society, and businesses.
Origins
Viamo, originally known as VOTO Mobile, was started in 2012 by a handful of Ghanaian and Canadian engineers in Kumasi on the campus of KNUST (Kwame Nkrumah University of Science and Technology). The founders noticed that there had been a huge increase in mobile phone usage, but that very few organisations were using this communication channel to reach their end-users. So they decided to first create an SMS channel to spread information to end-users, but soon found that did not effectively reach or engage rural populations, especially rural women. They decided to add a voice (IVR, Interactive Voice Response) channel, which proved much more effective. Since then we have greatly expanded our products, reach and impact. In 2017 we significantly expanded our management team and re-branded under Viamo, with the same goal of improving lives via mobile by reaching the most isolated populations and providing them with information to make informed decisions for a healthy, prosperous life.
Our Values
Doing complicated things in difficult places
With origins in Northern Ghana, Viamo’s influence is now far beyond West Africa.
Viamo excels in providing solutions in landscapes where technology infrastructure is poor, populations are divided by language diversity, and where education and literacy levels are low. We are experts in mobile engagement and Information and Communications Technology for Development.
Reach
Viamo now has representation in more than 20 major markets in Africa and Asia. We reach more than 100,000 people per day — more than 10 million people from 2012 to 2017.
The most rigorous international organizations are using Viamo’s mobile engagement services.
Our approach:
Viamo offers a full-service approach which combines:
Interactive, targeted and measurable mobile engagement campaigns and surveys
Full-featured mobile engagement solutions to serve complex programing on IVR, SMS, Apps, Web and IM bots
In-country design and implementation support in most emerging markets
